that sp has either amazing ideas or an amazing marketing team behind them because honestly, look at what summer paradise ft sean paul is doing in the sp community and beyond that.
it was the CHEAPEST way to get word back out that Simple Plan is still here plus it got people talking about the song on tumblr and twitter which causes MASSIVE reach because everyone has ppl that arent sp fans that follow them so the majority is gonna wanna know what the commotion is about.
The colab with sean paul pretty much garantees to get a song by simple plan played in clubs, which reaches an entire new audience. So basically it’s a win win situation.
And dont give me crap it’s about the music because honestly it isnt. simple plan is a business like every other business and their job is to sell music so any way to reach more people is a good way.