Before i begin my actual post, let me put it out there that I FULLY understand the feelings of US fans concerning the lack of simple plan tour dates and a full headlining tour in the USA. But let me tell you how the music industry works, and this time i’m using Simple Plan as an example, but in reality it works the same for any band really.
Now with that being said, let’s not forget that simple plan IS a business. The problem with the US market is, and always will be, that there are too many bands popping up left and right. This is called an over saturation of the market. With too many bands rising to the top, it’s hard for any band to keep their fan base. Tweens and Teens tend to jump bands rather fast because most like to get new music or go with what’s new and to be honest, 2 to 3 years waiting is for teens and tweens A LOT of time to get a new album out. Most of those waiting grow up and discover new music and the majority sticks to the new genre they’ve discovered.
Now let’s talk promotion. When a band has been gone for such a long time, it is hard for radio stations and tv stations to give them the time of day, because also for them 3 years is A LONG time to disappear from the scene! With foreign bands, who dont live in LA and are in the spotlight of the paparazzi ALL the time it’s easy to forget them. That fact and the saturation of the market by new bands makes it 10 times harder for ANY band to get back on the US wagon.
CD sales AND radio play is what makes a band popular. As much as a band wants to play certain areas, if promoters aren’t willing to stick their neck out and book a band, plus all costs that come with it, renting a venue, paying local crew, printing tickets and posters, getting all kind of promo for the event, pay the crew, the transportation of the band and crew, merch person and the people working at the venue at the bar, warderobe, etcetera without being somewhat sure to at least break even, they’re not going to do it. It means they’ll end up losing a lot more money than they invested in and nobody WORKS FOR FREE!
So they go places where they ARE making money and where they are demanded. Let’s be honest here, if you were a carpenter and in your home town, there wasn’t any work for you, you’d move to a place where they offer said jobs so you can make money and pay your bills.
So IF US fans WANT the boys back in the USA, Youre going to have to group together and bombard every single radio station there is and ask them to play the boys. The fans HAVE the power, they just dont really seem very keen on using their power except for a few. YOU start demanding like crazy, THEY have to play them eventually! it’s simple as that